This education has a very practical approach to help you learn steps and milestones of the entrepreneurial process. The program is divided into two parts that form a continuum. One study year is 10 months long consisting of two semesters, 42 weeks in total: 20 weeks in fall semester and 22 weeks in spring semester.

Fall semester – 20 weeks
The first semester is all about learning to ask the ‘right’ or ‘best’ questions and finding answers. The focus is on personal development and developing the entrepreneurial mindset. What does it mean to be an entrepreneur, what is required of the rational (scientific), emotional (aesthetic) and spiritual (greater than self) person, of your mindset to be an entrepreneur?

During each week you will select a different topic that you are interested in. You will then engage in research, ask questions, contact relevant experts and also get really good at presenting.

Spring semester – 22 weeks
The second semester is all about taking action. Focus is on creating, building and bringing your ideas into life. How and through what can I best express my creativity?

The second semester is an incubator process, where you learn how to develop your own ideas into products or businesses. The second semester starts with an EduJam and an EduHack. EduJam is where you generate and develop ideas. EduHack is prototyping.

Weekly program
1st Semester
W1 – ‘Base Camp’ – The students are given a number of experiences that help them develop their personal strengths and social competences so that they can navigate their lives towards the best version of themselves. This week is aimed at personal development and self-insight.

W2 – ‘Learning to Learn’ – is particularly important when teachers are no longer a main source of information and knowledge. An individual’s ability to locate and critically appraise information from such sources is vital for learning throughout life. Our focus is on lifelong learning.

W2 – ‘Reflections’ – Reflecting and composing a piece of self reflective writing is becoming an increasingly important element to any form of study or learning. Reflecting helps you to develop your skills and review their effectiveness, rather than just carry on doing things as you have always done them.

W3–20 – ‘Ideating, Research, Pitching & Presenting’ – We will spend 18 weeks diving into a wide variety of subjects guided by the students’ interests.
The subjects will have overall headings such as ‘Nutrition, Health and the Body’, ‘Environment, Climate and Recycling’, ‘Technical skills, Programming and Artificial Intelligence’, ‘Games, User Experience and Design’, ‘Theater, Music and Performance’, ‘Animation, Drawing and Sculpting’, ‘Networking, Personal Leadership and Social Competencies’, ‘Science, Welfare Technology and Life Quality’, ‘Design processes, Critical design and Experience design’ and ‘Creativity, Innovation tools and techniques’.
These headings will not serve to steer you in any particular direction, but merely serve as inspiration. You will find the sub-subjects under each heading that might inspire you.

Throughout W3–20 there will be weekly tool-workshops focusing on specific tools and processes which you would like to master. These will be anything from mindfulness, martial arts or acro yoga to specific software workshops.

W21&22 will be X-mas holiday and the end of the calendar year and first semester.

2nd Semester
W23 – or W1 in the new year will be the start of an incubator process. It will contain an ‘Edujam’ (idea generating process) and an ‘Eduhack’ (prototyping process). With the help of these processes you will define what you will work on for the second semester and who you will work with based on your common interests.

W24(2) – ‘Design-thinking process’ – Design thinking encompasses processes such as context analysis, problem finding and framing, ideation and solution generating, creative thinking, sketching and drawing, modelling and prototyping, testing and evaluating. You will define and refine the chosen ‘product’ for the project.

W25(3) – ‘Project Management’ is about learning the skills and practice of initiating, planning, executing, controlling, and closing the work of your team to achieve specific goals and meet specific success criteria at the specified time. The primary challenge of managing the incubator project will be to set and achieve all of the project goals within the given constraints.

W26–27(4–5) – ‘Market research and business planning’: Market research aims to understand the reasons consumers will buy your product. It studies such things as consumer behavior, including how cultural, societal and personal factors influence that behavior.

The business plan will be a written document describing the nature of the business, the sales and marketing strategy, the financial background, and containing a projected profit and loss statement – a budget.

W28–29(6–7) – ‘Fundraising and project writing’’: The process of defining the needs of the project both financially and in kind is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. It may also be seeking sponsors or existing companies who might benefit from the ideas generated and who might be interested in buying the idea.

W30–37(8–15) – ‘Production planning, production and user testing’: Production planning is the planning of production and manufacturing of the product modules in a company or industry. It utilizes the resource allocation of activities of employees, materials and production capacity, in order to serve different customers. The actual physical product production may or may not be accomplished depending on the idea, but this module will either simulate or produce a physical prototype at least to work with and have user tested. A great customer experience begins with human insight. See, hear, and talk with your customers as they engage with your products. User testing could mean the difference between success and failure.

W38–40(16–18) – ‘Brand building, Sales and Marketing planning’: A strategic sales and marketing plan outlines specific customer markets a business will target with a sales and marketing campaign. It also delineates tactics the business will use to reach target consumers. These tactics can include advertising, brand building activities and product specials. Building a brand is a process. The brand is defined by the customer’s overall perception of the product and your business. A successful brand has to be consistent in communication and experience across many applications. Brand building doesn’t happen overnight, however, the ongoing effort will result in establishing long-term relationships with the customers. This should lead to a steady increase in sales, more projects, referrals and advocacy for the product or service you offer.

W41–42(19–20) – ‘Product launch’: Launching a new product into the market can be the beginning of a wonderful friendship – or a total fiasco. It is a key moment that needs all the care and attention it can get. For a product to take off quickly, you need to create a feeling of expectation and excitement for its release, starting weeks or even months in advance. We look into the most popular techniques to do this.

W43–44(21–22) – ‘Product maintenance, Planning the future’: It is not enough to launch a product, you also need a plan for the future of the product (process or service). How will you maintain and further develop the product? These are questions you need to have already considered the answers to even before you launch the product.

We wrap up the second semester and the IE Education with a ‘Show and Tell’ event, a presentation of the ‘Products’ and the processes. What did you learn, what can you take with you, what are your ideas for the future?

Portfolio as a proof of learning
At the end of the study year, instead of getting a number-based certificate, you will get your own ‘look-book’, which is a portfolio based on your work. Through this you can easily backtrace all your achievements and be able to present your work and skillset to future studies or job opportunities.

One day in the IEE program
An example day at MillCamp goes like this:

7.00–8.30 Morning assignments and breakfast
8.30–9.30 Assembly: stand-up, who is doing what today
9.30–11.30 Study sessions, a break in-between
11.30–13.30 Noon assignments and lunch
13.30–14.00 Movement for digestion
14.00–16.00 Study sessions, a break in-between
16.00–17.00 Movement
17.00–19.00 Afternoon assignments and dinner
19.00–22.00 Free-time or evening activities, such as games
22.00–22.30 Evening tidy-up, everyone in their own rooms
22.30 Lights out

The above daily routine will be the general framework. Trips, excursions and events will naturally affect this.

Study year 2019–2020
The study year starts on the 5th of August 2019 and finishes on the 19th of June 2020. There will be two weeks holiday over X-mas (Friday 20th of December until Saturday 4th of January).

How much does it cost?
The price is 15.000 EUR which is equivalent to one study year at a Danish ‘efterskole’.

The price includes:
– On-site teaching and facilitation of studies throughout the study year
– On-site hosting during the study days and security 24/7
– All needed materials such as pens, papers and other tools to be used (excluding digital devices such as laptops, tablets, phones etc. that you need to bring with you to use during the studies)
– Accommodation in the dormitory
– Using all other premises
– Meals: breakfast, lunch, snack, dinner (excluding your own optional snacks or meals)
– Study visits

What will you get?
– Learn to pitch and present engaging ideas.
– Take an idea all the way to the end user.
– Gather the best people to create a production team.
– Find out if my idea will ‘fly’.
– Decide whether to build a company or sell my idea.
– Find out what career avenue would suit me best given what I now know.
– Learn from the best: the education uses experts within each field as guest-teachers.
– Aside from learning to ask the best questions, training presentations and methods of pitching ideas, you also learn how to handle visual and auditory expressions.
– You become aware of your own development and work with reflection and immersion.
– You become attentive and self-confident in relation to your own abilities and qualities.
– You create your own portfolio, documenting your creative expressions.
– You participate in weekly tool-workshops, to build your own toolbox and learn about the tools and processes which will give you a leading edge advantage in your onward career and life.